The founders of the company, as well as the authors of the program, are Tom Proulx and Scott Cook.īefore the text, the designers placed an icon – a large green disk. This application helps to keep financial records, payroll, control, and manage accounts. It released its software in 1983 to support small and medium businesses. QuickBooks is the name of a program developed by the American company Intuit, located in Mountain View, California. They are capitalized but miniature, so they look like little men with arms spread out to the sides. Of interest are the two “T”s in the top row. Type of letters – geometric, printed, chopped. It is formed from two bases: “Quicken” and “Books.” Both lines are in lowercase except for two characters. The first contains the word “Intuit” (the name of the company that released the software), and the second – is “QuickBooks” (the name of the application itself). On the right is an inscription consisting of two lines. The identity of this brand is graphic-textual. The application has only one emblem, despite its constant updating. At the same time, the QuickBooks logo has not changed: the developers have kept it so that at one glance, it becomes clear what kind of program it is and who owns it. Therefore, the visual identity of the software has become widely recognized, especially among US users. Meaning and Historyįrom year to year, the utility has evolved, improved, and adjusted to the conditions of various types of businesses and various professions. Now the code is In-House Accountant, which Intuit bought. The codebase was a self-developed utility called Quicken. But it began with a version adapted for DOS. The QuickBooks software is compatible with the Microsoft Windows operating system and is only available on macOS in the United States. There it occupies the vast majority of the market – about 85%. The application has proven itself therefore, today, it is the main software used in the United States. After their success, they adapted it to the needs of small and medium-sized businesses. In 1983, Tom Proulx and Scott Cook registered Intuit in California and created the Quicken program to help manage personal finances. The location of developer’s head office is Mountain View, California. While each has its function, the QuickBooks logo is the same. The software package consists of two options: cloud and local. In addition, it helps to calculate and calculate payroll and manage invoices and payment receipts. This American brand is well known to almost all businesses because it offers accounting assistance.
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